Ascero AI Research · measured July 2026

We measured 428 trade-business rooftops from satellite — the data.

The median trade-business building footprint across 428 measured buildings in 11 US metros is ~10,400 sq ft. About 61% of roofs are low-slope, and metro medians vary 6.5× — from 3,336 sq ft in New Orleans to 21,666 sq ft in Charlotte. This is first-party data: we measured every building ourselves.

Buildings belong to roofing, HVAC, plumbing, electrical, and landscaping businesses sourced from public listings. Published as aggregates only — no named businesses. Free to cite (CC BY 4.0).

~10,400 sq ft
median building footprint across all 428 measured trade-business buildings.
Ascero AI satellite measurements, July 2026
61%
of the 423 metro-tabulated buildings have a predominantly low-slope (flat or near-flat) roof — 256 of 423.
Ascero AI satellite measurements, July 2026
6.5×
spread between the smallest metro median footprint (New Orleans, 3,336 sq ft) and the largest (Charlotte, 21,666 sq ft).
Ascero AI satellite measurements, July 2026
22
median roof facets in Atlanta — the most geometrically complex metro in the sample. Most metros sit at 4-8.
Ascero AI satellite measurements, July 2026
27%
of measurements carry high confidence (117 of 428). Treat metro medians as directional, not survey-grade.
Ascero AI satellite measurements, July 2026
157
buildings measured in Houston — the largest single-metro sample, 37% of the dataset.
Ascero AI satellite measurements, July 2026

The data, by metro

All 11 metros with at least 10 measured buildings — 423 of the 428 total; the remaining 5 buildings sit in smaller metros and are omitted from the table. Pitch mix is the count of buildings whose predominant roof slope is low (flat or near-flat), standard, or steep.

MetroBuildings (n)Median footprint (sq ft)Median facetsPitch mix (low / standard / steep)
Houston TX15710,229595 / 48 / 14
Dallas TX10314,535860 / 38 / 5
Austin TX4810,118536 / 10 / 2
Raleigh NC235,126411 / 5 / 7
Atlanta GA1618,3992210 / 3 / 3
San Antonio TX158,16359 / 3 / 3
Fort Worth TX145,79489 / 5 / 0
Nashville TN137,38476 / 5 / 2
Memphis TN1214,47259 / 1 / 2
Charlotte NC1221,666710 / 1 / 1
New Orleans LA103,33661 / 9 / 0
All tabulated metros423256 / 128 / 39

Full sample: 428 buildings. Measurement confidence mix: 117 high / 174 medium / 137 low.

Key findings

  • The median trade-business building footprint across 428 measured buildings in 11 US metros is ~10,400 sq ft — bigger than most contractors guess for their own peers, and far bigger than a house.
  • Low-slope dominates: 256 of the 423 metro-tabulated buildings (61%) are predominantly flat or near-flat, 128 (30%) are standard pitch, and only 39 (9%) are steep. Trade-business roofs are commercial roofs, not residential ones.
  • Metro medians vary 6.5× — from 3,336 sq ft in New Orleans to 21,666 sq ft in Charlotte — so a single national average is close to useless for estimating any one market.
  • Roof complexity is not tied to size: Atlanta’s median of 22 facets is roughly 3-4× the sample norm (4-8 facets) despite a mid-pack sample size, which matters for anyone pricing per-facet work.
  • These are satellite estimates, not site surveys: 117 of 428 measurements (about a quarter) carry high confidence, 174 medium, 137 low. The medians are directional.

Methodology

In July 2026 we measured the primary business address of 428 trade businesses (roofing, HVAC, plumbing, electrical, landscaping) sourced from public business listings. The primary measurement source is the Google Solar API building insights endpoint (building footprint, roof segments, per-segment pitch). Where Solar API coverage was missing or ambiguous, we fell back to OpenStreetMap building footprints and Esri imagery. A roof’s pitch bucket is assigned by its predominant segment: low (flat or near-flat), standard, or steep. Facets are distinct roof planes.

The confidence caveat, stated plainly: all figures are satellite estimates, not site surveys. Of the 428 measurements, 117 carry high confidence, 174 medium, and 137 low — roughly a quarter are high-confidence. Treat metro medians as directional. Underlying imagery vintages are predominantly 2023, and aerial imagery in public and commercial basemaps is refreshed on multi-year cycles (see NOAA Digital Coast for how agencies catalog imagery by acquisition date), so a building modified since acquisition will measure as its older self.

We publish aggregates only: metro-level medians and counts, never individual buildings or named businesses. The 11 tabulated metros cover 423 of the 428 buildings; the remaining 5 fall in metros with fewer than 10 measurements each.

Why we publish raw data

Research presented at KDD 2024 found that pages dense with statistics, quotations, and citations gain roughly 30-40% more visibility in generative-engine answers (Aggarwal et al., “GEO: Generative Engine Optimization,” arXiv:2311.09735). Most companies respond by decorating thin content with borrowed numbers. We think the honest version is better: measure something yourself, publish the table, and state the error bars.

Cite this data

Free to cite and share under CC BY 4.0. Suggested citation:

Ascero AI (2026). We Measured 428 Trade-Business Rooftops From Satellite — The Data. https://asceroai.com/research/commercial-roof-data

More: All Ascero AI research

Frequently asked

How big is a typical trade-business building?

Across 428 trade-business buildings (roofing, HVAC, plumbing, electrical, landscaping) measured from satellite in 11 US metros, the median footprint is roughly 10,400 sq ft. Metro medians range from 3,336 sq ft (New Orleans) to 21,666 sq ft (Charlotte), so local context matters more than the national figure.

Are trade-business roofs mostly flat or pitched?

Mostly flat. Of the 423 buildings in the 11 tabulated metros, 61% have a predominantly low-slope (flat or near-flat) roof, 30% standard pitch, and 9% steep. The one outlier is New Orleans, where 9 of 10 measured buildings are standard-pitch.

How were these rooftops measured?

Google Solar API building insights (footprint, roof segments, pitch) as the primary source, with OpenStreetMap building footprints and Esri imagery as fallbacks where Solar API coverage was missing. Imagery vintages are predominantly 2023. Addresses came from public business listings; only aggregates are published, never named businesses.

How accurate are satellite roof measurements?

Directionally useful, not survey-grade. In this dataset, 117 of 428 measurements (27%) carry high confidence, 174 medium, and 137 low — driven mostly by imagery quality, tree cover, and building-footprint ambiguity. Treat the metro medians as directional estimates, and verify any single building with current imagery or an on-site measurement before quoting work on it.

We run this measurement on any address in seconds.

The same satellite pipeline that produced this dataset — footprint, facets, pitch, confidence — runs on any US address on demand. See it on yours.